Market vs your brand benchmark
Quickly compare your promotional exposure, prices, and mechanics against the market.
Weekly FMCG benchmark
Get your weekly category benchmark
Every week, identify the key promotional moves in your category: visibility, price, discount, promotional mechanics, active retailers, new products, and competitor alerts.
Stop spending time comparing leaflets manually. Receive a clear, structured, and actionable weekly fact sheet to monitor your category, your brand, and your competitors.
Get my weekly benchmarkBenchmark content
A category fact sheet built for business review
Not a generic report: a structured promotional analysis to compare the market, your brand, and your competitors with actionable signals.
Top retailers and top brands
Identify the most active retailers and the most visible brands every week.
Price and discount evolution
Track price levels, price drops, and discount variations by player.
Promotional mechanics used
Analyze the promotional formats that dominate your category and your competitors.
New products and competitor alerts
Spot launches, changes in activity, and important competitor movements.
Actionable recommendations
Prepare trade marketing actions, category management decisions, and commercial negotiations with clear priorities.
You will only receive information related to the requested category. Your data is not resold. You can unsubscribe at any time.
A sample report can be shared before any advanced customization.
Custom request
Receive your first category fact sheet
Tell us the category, country, and brands you want to monitor. The HiperCom team may contact you if the scope needs to be confirmed before delivery.
- Market vs brand analysis
- Competitor alerts
- Clear and actionable fact sheet